Marketing Manager - LATAM

Basic Information




Sao Paulo



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Description and Requirements

Marketing Manager – [Latin America]

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition

This position is responsible for building integrated programs to increase market awareness of key solutions, create deeper relationships with our customers and build pipeline in support of revenue goals – direct and indirect. The marketing strategy and plan are to incorporate different components of the mix and include measurements on overall marketing contribution to pipeline and ROI. The ideal candidate will have a strong expertise in marketing for the Latin America markets, a proven track record and will thrive in a fast-paced environment.
Key Responsibilities
  • Set and execute the marketing strategy for their assigned area, in close collaboration with sales leadership. Develop localized 1:1, 1:few, and 1:many sales and marketing initiatives for different account segments that focus on three major objectives – build pipeline, accelerate pipeline and nurture relationships with high-propensity targeted executives and accounts (ABM).
  • Serve as the marketing liaison for the area sales teams, ensuring plans and goals align with key leadership functions including sales management, solutions marketing, product pillar revenue goals, brand, etc. Ability to dynamically adapt to changes in market and corporate strategy.
  • Support global initiatives with localized focus and input.
  • Build and manage channel-marketing plans with selected channels in the region.     
  • Working in conjunction with Corporate teams to optimize digital and social media 
  • initiatives in region.
  • Manage appointed agencies in the execution of programs across the area
  • Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs.  Ability to convert data into knowledge.
  • Work closely with corporate marketing and communications teams to maximize campaign effectiveness, including identification of speaking opportunities.
  • 5+ years related marketing experience, preferably in an enterprise IT environment. 
  • Business and sales acumen.
  • Strong understanding and multi-year marketing experience in the assigned regions.
  • Keen understanding of the enterprise software sales cycle with an audience mix of C-level IT and senior line of business buyers.
  • Strong verbal, interpersonal and written communication skills.
  • Results driven, teamwork oriented and customer focused.
  • Analytical and process skills.
  • Good understanding of account-based marketing, digital marketing and social media.
  • Effective time management and conflict resolutions skills.
  • 35% travel required.
Primary Location: Brazil, Argentina, or Mexico City  
Travel: Yes, 35% of the Time

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.